rooms market segmentation
Hospitality Financial Leadership – The Key Attributes of a Proper Hotel Financial Statement
Having a monthly financial statement for your hotel is the key to creating an effective management process inside your business. But, like many things in life, hotel financial statements are not all equal.
Hospitality Financial Leadership – Rooms Market Segmentation
One of the most overlooked tools hotelier have is the ability to create and use rooms market segmentations. Market segments are customer types not geographical.