online travel agency
Hospitality Financial Leadership – OTA’s and How Hotels Can Best Use Them
A lot gets said about OTA’s and most of it is negative coming from the hotel world. I get it on one hand as I was the one having to explain to owners each month why our commission expense was constantly on the increase. However, on the other hand I…
Hospitality Financial Leadership – Why OTA’s are Uber Successful
Have you ever wondered why we all hear so much complaining and downright all-around annoyance being expressed from hotels about the on-line travel agents? You would naturally think that because there is so much protest being made that hotels would simply not use the service and opt for something else? Right? Well – not so fast as hotels are…
Hospitality Financial Leadership — Why Your Average Joe Should Never Use an OTA – And… Why He Will Never Stop Using Them!
With two large shortcomings I can’t see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency.
In making this statement it occurs to me that—obviously—most people don’t know the basics. If they did know the two things I’m going…
Hospitality Financial Leadership – The OTA Distraction – Pushing Rather Than Pulling
You cannot go a day online in the hotel community without seeing a ton of OTA related discussion. Hoteliers are like scared kittens when it comes to how they have been treated by the evil empire that the “On-Line Travel Agencies” has created. There is no doubt that the OTAs have dramatically changed the landscape in the last 20 years…